Post 1: Is Freelancing Right for You?
The realities vs the perception, sole trader vs company, what self-discipline actually looks like, secondary income considerations
Post 2: Setting Yourself Up
IRD registration, bank accounts, accountant, insurance, GST basics, Hnry, work email, domain, simple website or bio link
Post 3: Finding Clients & Getting Work
Portfolio and branding, networking, volunteering, agents/recruiters (The Pond, Creative Store etc.), platforms (Upwork, Fiverr — including the undercutting warning), direct outreach, building trust over time, content and case studies
Post 4: Quoting, Contracts & Client Management
Quotes vs estimates, the 3-piece email contract, deposits, revisions, scope creep, red flags, saying no, the client questionnaire, onboarding process
Post 5: Money, Tax & Invoicing
Pricing your work, calculating your rate, putting 30% aside, IRD basics, GST threshold, tracking time (Toggl etc.), invoicing, record keeping for 7 years, deductible expenses
Post 6: Growing Your Freelance Business
Keeping clients coming back, reputation building, testimonials, scaling up, equity/stock as payment, building bit by bit